Giving Tuesday 2023

Thrive Causemetics
2023-11-27T11:14:54-08:00

Making Beauty Count: How Your Impact Makes A Difference

Giving has been a fundamental pillar of our brand from the start. When Karissa Bodnar founded Thrive Causemetics® in 2014, she envisioned a shift in the beauty industry and beyond, where products could create meaningful change, either through carefully curated formulas and ingredients, community engagement, or both.

Fast forward nine years, on the heels of the industry’s busiest sales season, and we are in absolute awe of what we’ve accomplished together. This Giving Tuesday, we’re sharing our collective efforts—fueled by you—to support communities around the country because, let's face it, making a difference is the real heart of our Thrive Causemetics® family.

How We Give Back

When you choose Thrive Causemetics®, you're not just buying makeup and skincare—every item you purchase is a tangible step toward making real impact in countless lives. So far in 2023, we’ve donated $29 million in products and funds thanks to each and every one of you—our community. That money went on to support 128 nonprofit organizations, with 52 new Giving Partners joining the family. And while giving happens every day around here, we’re excited to share a bit about what we’ve been up to with your support—and what we have planned for Giving Tuesday.

A Glimpse into Giving in 2023

Sustainability

In our commitment to a greener future, the launch of Bigger Than Beauty® Skincare marked a necessary makeover for some of your favorites. The result? 40% plastic reduction in packaging across our entire skincare lineup. But it doesn't stop there; our journey to become a more sustainable brand led us to establish a partnership with 4Ocean. With your help, our $20,000 donation fueled their team to extract a significant 20,000 pounds of plastic from our oceans. To walk the talk, our team also hit the sand, completing our own beach clean-up initiative as a Certified Cleanup Partner.

Disaster Relief

Your purchases supported our local Giving Partners in Maui, responding to the destructive fires that swept through the island earlier this year. By contributing 100% of profits from select items, we were able to donate a total of $35,000 to Women Helping Women Maui, Maui Farm, and the Maui Humane Society.

Women’s Empowerment

While women’s empowerment is always a cause near and dear to our hearts, this year, these efforts took a front seat through our partnership with Marvel Studios’ The Marvels and Girls, Inc. Through the sale of an all-new set including three iconic mini Brilliant Eye Brightener™ shades, we pledged a total of $15,000 to Girls, Inc. to celebrate the power of women and support the advancement of girls in STEM through programs like Operation SMART, which supports young women to achieve their educational and career goals.

On the Ground on Giving Tuesday

Today, Team Thrive Causemetics® is mobilizing in Los Angeles and Seattle to support two incredible Giving Partners:

Beauty 2 The Streetz is a Los Angeles-based organization that serves the homeless by providing the essentials—the things that feel inherently human, like hot showers, hearty meals, and a touch of the extras like hair color, makeup, and wigs.

Mary’s Place is an organization based in Seattle, Washington, and was our first Giving Partner in support of those facing homelessness. They operate around the state, offering a drop-in women’s day center and five 24/7 shelters that provide a warm bed, three meals, and a community of support for roughly 500 family members each night.

Our Giving Partners mean so much to us, and we’re grateful to collaborate with them and support their communities, not just on Giving Tuesday but year-round. Get a behind-the-scenes look at how we support these incredible organizations—and others—on our social channels @thrivecausemetics.

Learn more about our mission and Giving Partners at https://thrivecausemetics.com/pages/how-we-give.